OPERATING ACTIVITIES ANALYSIS: PROBLEMS AND PROSPECTS FOR FURTHER RESEARCH
Journal Title: The Institute of Accounting, Control, and Analysis in the Globalization Circumstances - Year 2016, Vol 2, Issue 2
Abstract
Introduction. The economic policy focusing on the sustainable development of the economic entities creates the need for the improvement of the strategic management analytical support. This requires the specification of areas of the business operations analysis and the development of the equivalent research methods. Methods. The general scientific methods as analysis and synthesis, induction and deduction, generalization, comparison are used in the research. Results. The economic essence of management analysis and operations analysis has been specified and carried out their comparative characteristics. In order to meet the needs of strategic management proposed to expand the subject matter of operating enterprises analysis by such research areas as the analysis of company market opportunities, within which are settled the following tasks: competitiveness analysis and competitive position of companies in the market, forecasting the volume of production and sales, taking into account the products market demand, analytical justification assortment and pricing policies on the basis of marginal analysis. The task of operations research analysis in the context of specific business processes has been determined. Discussion. Promising areas of the operations analysis that require the methodological support development are: evaluation of the enterprise’s reengineering basic processes effectiveness; analysis of the innovation effectiveness; assessment of the relationship competitiveness and competitiveness in general; analysis of the social enterprise development; comprehensive analysis of the completeness and efficiency of the resource potential of the company.
Authors and Affiliations
Irina Parasiy-Vergunenko
Keywords
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