ORGANIZATIONAL EFFECTIVENESS AND SUPPLY QUALITY: A METHODOLOGICAL RESEARCH FOR TURKISH RURAL TOURISM
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 7
Abstract
Although Turkey has considerable rural tourism potential it struggles with long-standing unemployment in urban areas. The area of potential employment success in rural tourism depends on organizational effectiveness, people and products plus the location itself. This paper investigates the relation between the effectiveness of DMOs (Destination Management Organizations) and quality levels of rural tourism products/services in Turkey. In doing so it questions settled public’s opinion. With its unique analysis model it aims to become a model for other counties or tourism destinations.
Authors and Affiliations
Assoc. Prof. Dr. Rıdvan KOZAK| Anadolu University/Turkey, Inst. (Doctoral Student) Can GÜNAY| Uludağ University/Turkey
Keywords
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- EP ID EP10821
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