Outer personal marketing as the element of the holistic orientation of organization
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 9, Issue 3
Abstract
In the article the problems related to outer personal marketing as the fundamental element of the holistic marketing orientation were presented. The essence of holistic attitude was shown and its role in the effective marketing activities directed to employees of a scientific organization was underlined. The special attention was paid to the key role of potential empoyees’ knowledge about this approach. On the base of the results of the empirical researches one can state that its level is very low. It is one of the main barriers in the process of outer personal marketing implementing in the case of a scientific organization as well as in the case of others organizations.
Authors and Affiliations
Agnieszka Izabela Baruk
Keywords
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- EP ID EP70652
- DOI 10.14611/minib.09.03.2013.10
- Views 66
- Downloads 0
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