Path Finder Strategy Radar
Journal Title: UNKNOWN - Year 2013, Vol 1, Issue 1
Abstract
Purpose- The purpose of this research is to define and craft a “Path Finder Strategy” that can be adopted by firms, while entering into different markets with differentiated products. This conceptual yet a research paper covers an in-depth knowledge relating to devising a strategic ‘radar zone’ and assist in ascertaining whether a firm is product driven, market driven or customer driven (type of the firm). Design/methodology/approach- The learning from international evidences connected with the “type of the firm” has been extended to many firms operating in India. An exhaustive list of firms was studied operating in India and five firms were picked that strongly reflected the drivers to strategy. Detailed case study followed by analysis was undertaken, while each driver to strategy was discovered that associated with a type of firm. Findings- There are unique drivers to strategy befitting each type of firm identified under product driven, customer driven and market driven firm. Thus, a “Path Finder Strategy” can be crafted for each type of firm. Research limitations/implications- There is a scope for discovering and connecting additional drivers’ to strategy associated with each type of firm. The research is confined to Indian Territory and firms operating within India, however, if global firms operating from different geographies could be studied for a more universal learning. Practical implications- Firm falling under a typical type of firm and thereby exhibiting a distinctive characteristics will have a unique “path finder strategy radar” based upon the industry it represents. Hence, firms can identify where the firms strategy is and should be to steer in the right direction. Originality/value- The research is based on field study and research at the primary and secondary level of investigations.
Authors and Affiliations
Manoj Joshi
Implementing Public Policy for Business Development: The National Entrepreneurship Development Company
Entrepreneurship creation has been supported by many entrepreneurship development policies which have been implemented with various cross-cutting mechanisms. Such policies have been designed and executed within the inter...
Privatization effects on Zakat and dividend: Empirical evidence from Malaysia and Jordan
There is a growing consensus in the literature that privatization program has positive impact to the country’s productivity and competitiveness. At micro level, empirical analyses both in Malaysian and Jordan have shown...
The Impact of Microfinance on Growth of Women Entrepreneurship in Pakistan
The study examines the tendency of low growth of entrepreneurship in women who take a small loan from microfinance institutions. In this context, 100 borrowers were selected, and through the questionnaire, the data was g...
The Effectiveness of “PLANS (Personality Fit Business)” Training on Choosing Business Categories
Many entrepreneur students run their businesses which are not congruent with their personality and it will affect the effectiveness of business performance. According to Holland (1985), congruency between personality and...
The Nexus between Exchange Rate Variation and Economic Growth in Nigeria
This research paper is centered on the nexus between exchange rate variation and economic growth in Nigeria with emphasis to the purchasing power of the average Nigerians and the level of international transaction. Excha...