Path Finder Strategy Radar
Journal Title: UNKNOWN - Year 2013, Vol 1, Issue 1
Abstract
Purpose- The purpose of this research is to define and craft a “Path Finder Strategy” that can be adopted by firms, while entering into different markets with differentiated products. This conceptual yet a research paper covers an in-depth knowledge relating to devising a strategic ‘radar zone’ and assist in ascertaining whether a firm is product driven, market driven or customer driven (type of the firm). Design/methodology/approach- The learning from international evidences connected with the “type of the firm” has been extended to many firms operating in India. An exhaustive list of firms was studied operating in India and five firms were picked that strongly reflected the drivers to strategy. Detailed case study followed by analysis was undertaken, while each driver to strategy was discovered that associated with a type of firm. Findings- There are unique drivers to strategy befitting each type of firm identified under product driven, customer driven and market driven firm. Thus, a “Path Finder Strategy” can be crafted for each type of firm. Research limitations/implications- There is a scope for discovering and connecting additional drivers’ to strategy associated with each type of firm. The research is confined to Indian Territory and firms operating within India, however, if global firms operating from different geographies could be studied for a more universal learning. Practical implications- Firm falling under a typical type of firm and thereby exhibiting a distinctive characteristics will have a unique “path finder strategy radar” based upon the industry it represents. Hence, firms can identify where the firms strategy is and should be to steer in the right direction. Originality/value- The research is based on field study and research at the primary and secondary level of investigations.
Authors and Affiliations
Manoj Joshi
Keywords
Related Articles
- EP ID EP199139
- DOI -
- Views 97
- Downloads 0
The Nexus between Exchange Rate Variation and Economic Growth in Nigeria
This research paper is centered on the nexus between exchange rate variation and economic growth in Nigeria with emphasis to the purchasing power of the average Nigerians and the level of international transaction. Excha...
Bandung City Branding: Exploring the Role of Local Community Involvement to Gain City Competitive Value
Cities around the world competes each other not just to attract tourists to visit or to invest but also to create a good reputation. City Branding is a way to enhance positive image about the city in order to gain a reco...
The Contribution of Corporate Social Responsibility for Increasing Corporate Image and Word of Mouth in Indonesia Islamic Bank
Recently Corporate Social Responsibility (CSR) is highlighted as an important factor to make figure in many industries. Interestingly, there are not many researches in Islamic banking industry. The purpose of this resear...
Motivations, emotions, and feelings of self gifting entrepreneurs: A cross-cultural study
Purpose- This study explores the self-gifting customer behavior of entrepreneurs across two cultures, Eastern and Western of districts of Iran, and identifies the motivations and feelings associated with the self-gifting...
Understanding Institutions in the Context of Entrepreneurship
Purpose- Entrepreneurs propose; institutions facilitate; markets decide; knowledge grows and development occurs. This process of development with growth of knowledge through institutions and entrepreneurship may be of in...