PECULIARITIES OF MARETKING MANAGEMENT AT TELECOMMUNICATION COMPANIES
Journal Title: Экономика и финансы - Year 2017, Vol 1, Issue 6
Abstract
The article considers the paculiarities of realization of marketing management at telecommunication companies. The classification system of telecommunication operators and providers in Ukraine has been proposed. The author has defined eight features of forming high-quality telecommunication services for the domestic market. Was proposed the conceptual scheme of provision of high-quality telecommunication services grounding on the marketing management principles.
Authors and Affiliations
І. О. Kovshova
Keywords
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- EP ID EP208438
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