PENGARUH BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI WISATAWAN DOMESTIK KE PANTAI PARANGTRITIS
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
The aim of this research partially was to determine: the effect product price, promotion, place, people, and process, and physical evidence variables to revisit intention in Parangtritis Beach.This research was classified as quantitative descriptive research, where the research instrument was questionnaire. The population in this research was all of the domestic tourists in Parangtritis Beach. Sample of this research were 100 respondent used nonprobability sampling method. Correlation person was used to validity testing tool, Alpha Crobach was used to realibitity , and multiple regression analysis was to hypotesis test.The research found that: (1) product, location, physical evident variable positively influence to revisit intention. price, promotion, people, process does not variable positively influence to revisit intention.
Authors and Affiliations
Anita Evi
Keywords
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- EP ID EP662872
- DOI 10.26460/ed_en.v1i8.555
- Views 215
- Downloads 0
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