Pengaruh Discount Price, In-Store Display dan Sales People Terhadap Pembelian Impulsif dengan Impulse Buying Tendency Sebagai Variabel Moderasi
Journal Title: Jurnal Manajemen dan Kearifan Lokal Indonesia - Year 2017, Vol 1, Issue 1
Abstract
This study aims to test the influence of impulse buying tendency in moderate the relationship between discount price, in-store display and sales people on the impulse buying. Specifically, this study tests whether the discount price, in-store display, sales people and impulse buying tendency is an important variable in the form of impulse buying. The data obtained through the survey by doing the spread of the questionnaire to the respondents. The sample consists of 110 customers MDS in Hartono Lifestyle Mall that make impulse buying. PLS is used to explain the relationship between the variables in the hypothesis. The result shows that the discount price significant influence on the impulse buying, in-store display a significant influence on the impulse buying, sales people a significant influential on the impulse buying, impulse buying tendency to strengthen the relationship between discount price, in-store display and sales people on the impulse buying. In this study, limitations and implications of the research also are discussed in order to provide insights into the theoretical aspects, practical, and further research.
Authors and Affiliations
Agustina Setiyowati, Dwi Hastjarja Kustijana
Keywords
Related Articles
- EP ID EP572981
- DOI 10.26805/jmkli.v1i1.1
- Views 83
- Downloads 0
Pengaruh Discount Price, In-Store Display dan Sales People Terhadap Pembelian Impulsif dengan Impulse Buying Tendency Sebagai Variabel Moderasi
This study aims to test the influence of impulse buying tendency in moderate the relationship between discount price, in-store display and sales people on the impulse buying. Specifically, this...
Motivasi Kehadiran Pendukung Wanita di Stadion Sepakbola Indonesia
Football is a popular sport that is said to have a number of fans a lot more compared to other sports around the world. His fans consist of various backgrounds and social classes, from c...
Benarkah Niat Beralih Dipengaruhi oleh Kewajaran Harga, Inconvenience, dan Atribut Produk Baru dengan Biaya Beralih Sebagai Moderasi
This study aims to analyze the influence of price fairness, inconvenience, and new product attributes to switching intentions with switching costs as moderators. This research was conducted on Surakarta people who have t...
Penggunaan Pesan Nonverbal Mahasiswa Asing dalam Beradaptasi di Lingkungan Belajar: Studi kasus pada Mahasiswa Asing Kemitraan Negara Berkembang di Universitas Airlangga
Language became the main obstacle for students. This study describes the use of nonverbal messages by foreign students in adapting at Airlangga University learning environment. The study explains that there are three for...
Semiotika dalam Bidang Manajemen Pemasaran
Semiotics is the science which studies signs in human life because human has the ability to give meaning to various social, cultural, and natural phenomenon. Since sign is a part of human culture, semiotics can be used t...