PENGARUH INNOVATION DAN SERVICE QUALITY MELALUI CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION DI PAMELLA SUPERMARET
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 9
Abstract
This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. The population of this study are customers living in Yogyakarta. The sample of 100 respondents taken using accidental sampling technique of data collection method using questioner. Data analysis used is descriptive analysis, multiple regression analysis and path analysis. The results of this study indicate that innovation has significant effect on customer trust; service quality has significant effect on online repurchase intention; and customer trust have a significant effect on customer satisfaction
Authors and Affiliations
Devi Eka Sari
Keywords
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- EP ID EP656645
- DOI 10.26460/ed_en.v1i9.601
- Views 196
- Downloads 0
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