PENGARUH KELENGKAPAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA TOSERBA DM BARU 1 PLERET BANTUL YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 3
Abstract
Thisstudy aims to analyze the effect of product completeness, the influence of price perceptions and location towards customer satisfaction inToserba DM Baru 1 Pleret Bantul Yogyakarta. The population in this study were all consumers who have visitedand bought in Toserba DM Baru 1 with samples of 100 respondents.The research is a quantitative reasearch byusing questionnaire method, while the data analysis technique using multiple regression analysis supported by T test and F test and classical assumption test consist of multikolinaritas test, heterokolinearity test and normality test. The result of research with significance level α = 5% or 0.05 shows that product completeness has positive and significant effect to consumer satisfaction (0.000 <0.05) Price perception have positive and significant effect to consumer satisfaction (0.042 <0.05) and location has no positive and significant effect to Customer satisfaction (0.662> 0.05). Simultaneously variable of product completeness, perception of price and location have positive and significant effect to consumer satisfaction (0.000 <0.05) at Toserba DM Baru 1 Pleret Bantul Yogyakarta.
Authors and Affiliations
Sulistiyo Anjarwan
Keywords
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- EP ID EP647033
- DOI 10.26460/ed_en.v1i3.304
- Views 193
- Downloads 0
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