PENGARUH TRUST, STORE IMAGE, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PADA MINIMARKET SEVEN CEMARA JALAN KALIURANG KM.5 YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2019, Vol 1, Issue 5
Abstract
This study aims to determine the effect of Trust, Store Image, and Customer Satisfaction in Customer Loyalty at the Seven Cemara store in Yogyakarta. Variables used in this research are Dependent Variable (Customer Loyalty) and the Independent Variable (Trust, Store Image, and Customer Satisfaction).The approach that used in this research is correlational approaching.The population in this study werecustomers which is Seven Cemara store in Yogyakarta. Total of 100persons which accidental sampling.This study uses data source premiere. The primary data collection in this research are doing by distributing questionnaires. The results showed that the influence of Trust, Store Image, and Customer Satisfaction simultaneously to Customer Loyalty indicated by the value of Adjusted R Square of 0.848. That is, 84.8% of Customer Loyalty influenced by the Trust, Store Image, and Customer Satisfaction.
Authors and Affiliations
Angga Dwi Hermawan
Keywords
Related Articles
- EP ID EP652710
- DOI 10.26460/ed_en.v1i5.361
- Views 196
- Downloads 0
PENGARUH JUMLAH DAN MUTASI KENDARAAN BERMOTOR TERHADAP PENERIMAAN PAJAK KENDARAAN BERMOTOR DI KOTA YOGYAKARTA
This study aims to determine the effect of the number of vehicles, vehicle input mutation, mutation of vehicle output to vehicle tax revenues (PKB) in SamsatOffice of Yogyakarta City. The nature of this research is quant...
THE EFFECT OF LEADERSHIP, MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE AT PT. DHARMA BANDAR MANDALA YOGYAKARTA.
To analyze this problem used Regression analysis method by using 32 Respondents, its purpose is to analyze the influence of Leadership, Work Motivation and Work Environment partially and together to the performance and t...
ANALISIS PERBEDAAN RETURN SAHAM DAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH KEJADIAN PEMECAHAN SAHAM (STOCK SPLIT) TAHUN 2017 (Studi Empiris Pada Perusahaan Go Public Yang Terdaftar di Bursa Efek Indonesia)
The purpose of this study is to determine whether there is (1) the effect of stock split event on stock return before, during and after and (2) trading volume of stock before, during and...
Performance Measurement Analysis of PT Telekomunikasi Indonesia Tbk Period 2013 - 2016
The purpose of this study to prove the extent of performance degradation at PT. Telekomunikasi Indonesia and analyzed the economic value-added to determine the company's actual financial condition. The research method us...
PENGARUH PENDAPATAN ASLI DAERAH, DANA ALOKASI UMUM, DANA ALOKASI KHUSUS DAN PERTUMBUHAN EKONOMI TERHADAP BELANJA DAERAH PERIODE 2012 -2015(Studi Pada Pemerintah Kabupaten/Kota Di Jawa Timur)
The aim of this study was to examine the effect of locally generated revenue, general allocation funds, special allocation, economic growth to regional expenditure in the period 2012-2015. The p...