Perceived Service Quality and Customer Revisiting Intention: The Case of “all you can eat” Asian Restaurants in Southern Taiwan
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2017, Vol 3, Issue 2
Abstract
Purpose of this paper is to report on an investigation of the expected and perceived service quality at “all you can eat” restaurants in southern Taiwan. The findings of this study indicated that the service quality factors had a positive impact on overall customer satisfaction and revisiting intention. The results also showed that the “all you can eat” restaurant in Chiayi had a higher level for service related factors for “all you can eat” restaurants than Kaohsiung thus reflecting some regional differences in overall service quality. The analysis revealed a number of central and important properties attached to the consumption values associated with context of an “all you can eat” restaurant meal. Such insights can be of use to the management of restaurants in their efforts to improve the experience/quality for their customers and to increase customer loyalty. The consumer values identified here could also be used as suggestions concerning what to look for within more comprehensive empirical studies done in the future. This is the first study to are knowledge that examines "all you can eat" hospitality sector in Taiwan
Authors and Affiliations
Anastasia Spyridou
Keywords
Related Articles
- EP ID EP278059
- DOI 10.5281/zenodo.1209129
- Views 88
- Downloads 0
Effects of Service Quality and Customer Satisfaction on Repurchase Intention in Restaurants on University of Cape Coast Campus
This study sought to examine the effects of service quality and customer satisfaction on the repurchase intentions of customers of restaurants on University of Cape Coast Campus. The survey method was employed involving...
Editorial
This is the sixth publication of JTHSM (volume 3, issue 2), finishing its third year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on var...
“TiCoSa” a 3d matrix conceptual model to investigate visitors’ perceptions in an athletic event
Visitor behavior can determine athletic events structure making it an important consideration for managers. In this study visitor behavior is analyzed using a new managerial tool called “TiCoSa – Time, Cost, and Satisfac...
Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site
This paper examines the impact of the closed House of Wonders Museum in the tourism industry of Stone Town, Zanzibar. The paper aims to propose the best practices taken into account due to the impact raised by the closur...
BOOK REVIEW: Tourism in the city, towards and integrative agenda on urban tourism
In sum, one of the merits of this book consists in discussing the European perspective and its tourism policies for the years to come. Although this segment exhibits a great interest for stagnant European economies, no l...