PERCEPTION OF MODES OF PUBLIC TRANSPORT COMPARED TO TRAVEL BEHAVIOUR OF URBAN INHABITANTS IN LIGHT OF MARKETING RESEARCH

Abstract

The study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.

Authors and Affiliations

Katarzyna HEBEL, Marcin WOLEK

Keywords

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  • EP ID EP101808
  • DOI 10.20858/sjsutst.2016.92.7
  • Views 70
  • Downloads 0

How To Cite

Katarzyna HEBEL, Marcin WOLEK (2016). PERCEPTION OF MODES OF PUBLIC TRANSPORT COMPARED TO TRAVEL BEHAVIOUR OF URBAN INHABITANTS IN LIGHT OF MARKETING RESEARCH. Scientific Journals of Silesian University of Technology. Series Transport, 2016(92), 65-75. https://europub.co.uk./articles/-A-101808