PERCEPTION OF SOCIAL MEDIA IN THE GENERATIONS X, Y AND BABY BOOMERS
Journal Title: Karadeniz İletişim Araştırmaları Dergisi - Year 2019, Vol 9, Issue 1
Abstract
The Internet and the Web are evolving to a platform for collaboration, sharing, innovation and usercreated content—the so-called Web 2.0 environment. This environment includes social and business networks, and it is influencing what people do on the Web and intranets, individually and in groups. Web 2.0 is the popular term for advanced Internet technology and applications including blogs, wikis, RSS, podcasting, and social networks. One of the most significant differences between Web 2.0 and the traditional Web is that content is user generated, and there is greater collaboration among internet users. Internet users have showed some differences according to their demographic and psychographic characteristics. Generations X and Y are the ‘younger ’generations compared to the Baby Boomer generation and much has been written about their technological preferences and usage. Generations X is people born between 1965 and 1981, and Generation Y between 1982 and 2000. Baby Boomers are persons born between 1946 and 1964. This paper contributes to web 2.0 literature by providing qualitative research web 2.0 usage behavior and perceptions of Generations X, Y and baby boomers in Turkey. Qualitative research design has been configured as 3 focus group discussion in generations separately. Each group is consisting of 10 generation representatives.
Authors and Affiliations
Ayhan YILMAZ
Keywords
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