PERSONALITY TYPE OF INVESTORS AND PERCEPTION OF FINANCIAL INFORMATION TO MAKE DECISIONS

Journal Title: Asian Economic and Financial Review - Year 2013, Vol 3, Issue 3

Abstract

In this paper, it is going to understand behavior of investors of the capital market in Iran and their perceptions about financial information, which cause them to make decision to buy or sell stocks. The research was done according to 16 types of Myers-Briggs Type indicators and 4 Keirsey temperaments on direct junior investors at Tehran stock exchange forums. Financial information of four active companies includes two bad and two good companies was presented to them for making decision about selling or buying stocks after knowing each one personality. Briefly, it was clarified that investors clustered in the “Guardian” temperament, that significant differences were seen in their perception of financial information according to their characters and types. The Dividend per Share, Earning per Share and Return on Investment played main role in configuring investors’ decision. Guardian investors have a mental pattern about importance of financial information. Guardian’s characters have different attitude to financial information, which was significant in the inventory turnover and company’s budget.

Authors and Affiliations

Mahsa Parsaeemehr| Faculty of science and engineering, Queensland University of technology, Australia, Farzin Rezeai| Faculty member of Management and Accounting, Islamic Azad University, Iran, Darshana Sedera| Faculty of science and engineering, information systems school, Queensland University of technology, Australia

Keywords

Related Articles

Inside Productivity of Microcredit in Bangladesh: A Surgical Analysis

Microcredit typically refers to petty collateral-free credits given to groups of poor members in the society for their socioeconomic emancipation. It is claimed to be an effective tool for enhancing income of the poor pr...

DETERMINANTS OF INWARD FDI IN MONGOLIA: AN APPLICATION OF THE ARDL BOUNDS TESTING APPROACH TO COINTEGRATION

The study at hand is the first of its kind that aimed to provide a comprehensive analysis of the determinants of foreign direct investment (FDI) in Mongolia by analyzing their short-run, long-run, and Granger causal rela...

THE IMPACT OF MERCANTILISM ON MACROECONOMIC EXPOSURES OF BUSINESS IN NIGERIA: IMPLICATIONS FOR ECONOMIC POLICY

The paper examined the impact of mercantilism ideology on macroeconomic exposures of business in Nigeria. This was prompted by the sluggish growth and poor performance of businesses in Nigeria. In order to probe into thi...

THE FACTORS EFFECT TO THE FINANCIAL EFFICIENCY OF FDI (FOREIGN DIRECT INVESTMENT) ENTERPRISES LOCATED IN HO CHI MINH CITY-VIET NAM

This paper is to examine and evaluate the operational efficiency at the enterprises that have foreign investment at HCMC in the stage 2007-2011. The research also evaluates the factors that effect to financial effect, es...

THE EFFECTS OF GLOBALIZATION ON FIRM PERFORMANCE IN EMERGING MARKETS: EVIDENCE FROM EMERGING-7 COUNTRIES

Although there exists a wide array of literature regarding almost every aspect of globalization at macro level, surprisingly, the micro level of the subject area seems to be a little ignored and consequently, almost noth...

Download PDF file
  • EP ID EP1891
  • DOI -
  • Views 527
  • Downloads 34

How To Cite

Mahsa Parsaeemehr, Farzin Rezeai, Darshana Sedera (2013). PERSONALITY TYPE OF INVESTORS AND PERCEPTION OF FINANCIAL INFORMATION TO MAKE DECISIONS. Asian Economic and Financial Review, 3(3), 283-293. https://europub.co.uk./articles/-A-1891