PERSPECTIVES OF INFORMATION/ADVERTISING DEVELOPMENTS IN IMPROVING EFFICIENCY OF TOURISM ACTIVITY IN TRANS-BORDER REGIONS
Journal Title: Науковий вісник Херсонського державного університету. Серія «Географічні науки» - Year 2018, Vol 8, Issue
Abstract
The necessity of involvement of up-to-date information/advertising developments to help improve efficiency of tourism activity in trans-border regions is substantiated, as well as major ways and means for such improvement and tourism activity sustainable development are determined. Recommendations for tourism activity improvements based on introduction of up-to-date information and advertising tech- nologies are presented.
Authors and Affiliations
В. С. Грицку
Keywords
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