PERSPECTIVES ON MARKETING AND ORGANIZATIONAL ADVERTISING
Journal Title: Social Sciences and Education Research Review - Year 2016, Vol 3, Issue 2
Abstract
The main objective of this paper is to show several perspectives on marketing and organizational advertising, as fields of research, training and practice. We also aim to highlight the relationship between the two concepts: “marketing” and “advertising of organizations”.
Authors and Affiliations
Alina Țenescu
Keywords
Related Articles
- EP ID EP202756
- DOI -
- Views 126
- Downloads 0
Metonymy And The Cult Of Intensity In Media Discourse
In the present paper, we present a new perspective on the features of the current media message. The Romanian media, under pressure of the markets, rapid digitization, and a considerable effort to synchronize with Wester...
Self-Education through Web-Searching - An Exploratory Study
The 21 st century is marked by the extensive and easy access to information through the virtual environment. Do we find in today’s Romanian school the presence of a formative space - on the one hand, facilitator for a ma...
FREEDOM OF PRESS IN CURRENT SOCIO-POLITICAL ENVIRONMENT IN ROMANIA
This study analyses the way journalists’ freedom of expression is protected in current socio/political context. It has started from the fact that Mass Media is the guarantee of any modern democracy, and respect for freed...
The impact of gender reassignment on the professional career path and power relations
The present paper deals on a general level with the relationship between transsexuality and power, approaching the extent to which gender reassignment and the transition from one gender to another influence the position...
LOCAL AND EUROPEAN IDENTITY IN THE REGIONAL PRESS
The study assesses the way the mission of Europeanization is assumed by the press. From this perspective, it is shown that the media has an educational role, even one of emancipation, transgressing the absolute expectati...