PHRASEOLOGICAL LOCUTION IN MODERN SLOVAK ADVERTISING
Journal Title: «Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Філологія. Соціальні комунікації» - Year 2018, Vol 29, Issue 3
Abstract
In this article had been analyzed the features of using of phraseological units in Slovak advertisment texts, had been examined the functioning peculiarities of literally reproducible phraseological locution and transformed phraseological locution in Slovak advertisment.
Authors and Affiliations
Л. Д. Хода
Keywords
Related Articles
- EP ID EP503260
- DOI -
- Views 94
- Downloads 0
VERBALIZATION OF THE SPECIFIC FEATURES OF NATIONAL JAPANESE CULTURE IN THE NOVEL “MEMOIRS OF A GEISHA” BY A. GOLDEN
This article deals with specific features of national Japanese culture on the case study of the novel “Memoirs of a Geisha” by A. Golden. It is defined denotative (material and spiritual values) and onomastic realia (ant...
“... EVERY TEN YEARS WENT / UNDER THE NAGHAN” (A. A. AKHMATOVA-GORENKO AND SIR ISAIAH BERLIN)
The paper belongs to a series of the authors’ publications containing referential and poetological comments on lyrical texts by Anna Akhmatova-Gorenko (1889-1966), one of most influential poets in the European literature...
“PETERSBOURG WILL SEEM A DANDY TO YOU AFTER ROME”: TRAVELOGUE TRADITIONS IN M. HOHOL’S EPISTOLARY WORKS
The fact that M. Hohol used travelogue in his letters were caused by the theory and practice of Romanticism as well as by the life events of this romanticist who traveled through Europe a lot. That is why there were the...
BAUDELAIRE AND GUMILEV: TWO VIEWS ON THE JOURNEY
The article is devoted to the analysis of Baudelaire’s poems «Invitation to travel» and Gumilev «Invitation to travel».
THE PROBLEM OF IDENTITY OF THE HERO IN THE ESTABLISHMENT OF CONTEMPORARY POLISH PROSE
The paper describes the problems associated with the formation and the search for the identity of contemporary Polish literature after the overthrow of the communist regime and the disappearance of censorship. The study...