Popularization of science as a marketing tool exemplified by „Paths of Copernicus” - a programme funded by the Ministry of Science and Higher Education
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2014, Vol 14, Issue 4
Abstract
This article concerns the project Mine Surfers (2013-2014) carried out by the EMAG Institute of Innovative Technologies within a programme funded by the Ministry of Science and Higher Education. The authors present the positive marketing effects resulting from the project. In the case study, they describe the project against the backdrop of activities undertaken by other project teams. As well as the issues related to the execution of the project as such, focus was also placed on operations aiming for project promotion as well as popularising research and educational activities. Finally, the results of media monitoring with respect to the project are discussed.
Authors and Affiliations
Adam Piasecki
Keywords
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- EP ID EP70819
- DOI 10.14611/minib.14.04.2014.14
- Views 84
- Downloads 0
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