Positive image of the Rapid Response Brigade of the National Guard of Ukraine: the communicative aspect
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 29, Issue 2
Abstract
This article focuses on the communicative specificity of the image of the rapid response brigade of the National Guard of Ukraine in mass media discourse. It suggests the conceptual framework of the positive image of the brigade as the leader of the image campaign of the National Guard of Ukraine, and highlights the communicative strategies and tactics to form a security agency’s positive image.
Authors and Affiliations
І. О. Лисичкіна, В. К. Губніна
Keywords
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