PRICING AND LOGISTICS ASPECTS BASED ON ADVERTISING ACTIVITY
Journal Title: Науковий погляд: економіка та управління - Year 2018, Vol 1, Issue 59
Abstract
Marketing is an instrument of social orientation of the sphere of production and services. It connects the consumer with the manufacturer and must ensure the sale of products, goods, and services to meet the needs of people as much as possible. Expansion of the market of products and services in the modern conditions actualizes problems connected with the development and activity of the advertising sphere. Ensuring cost-effective operation of modern domestic enterprises in this sector needs improvement and expansion. Consequently, they should look for new reserves to strengthen their position in the market, in particular, through the elements of marketing, logistics, and prices. Prices for promotional products and services are based on media ratings, the number of contacts with the audience, the size of the promotional product. With the help of logistic elements, advertising agencies find new sales channels (exhibitions, fairs, etc.). Therefore, it is now relevant to study the main promising elements of marketing, namely advertising, prices, logistics, and their interconnections in order to obtain the highest profitability. The article reveals the relationships between pricing, logistics, and advertising. The main aspects of the interaction of marketing elements – prices, logistics within the framework of advertising activity – are highlighted. Methods used to set prices for promotional products and services are considered. An attempt is made to find new reserves to strengthen the position in the market, in particular, using elements of marketing, logistics, and prices. Since marketing is a social orientation instrument of the sphere of production and services, it connects the consumer with the manufacturer and must ensure the sale of products, goods and services for fulfilling of people’s needs as much as possible. Therefore, advertising, logistics and price are components of marketing, which are non-personal representations of facts about goods, services and ideas in any form to a certain group of people.
Authors and Affiliations
Yu. P. Kaliuzhna, T. V. Borovyk, V. I. Danylenko
Keywords
Related Articles
- EP ID EP449662
- DOI 10.32836/2521-666X/2018-1-59-13
- Views 138
- Downloads 0
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