Product Quality Analysis Of Customer Purchase Decisions Of Palm Oil Products With The Role Of Distribution Channel (Case Study Of Palm Oil Companies)
Journal Title: Journal of Economics, Finance and Management Studies - Year 2022, Vol 5, Issue 02
Abstract
The purpose of this research was to examine and analyze the effects of product quality and distribution channels on the purchase decisions of Crude Palm Oil consumers in palm oil companies. The product quality, distribution channel, and purchase decision theories were applied in this study. The quantitative descriptive approach was used in the research, and the type of research was quantitative descriptive. The research was explanatory descriptive, with a multiple linear regression analysis method. The population in this study consisted of 112 customers from the oil palm sector, and the sampling technique employed was saturation sampling. The results showed that simultaneously product quality and distribution channel had a positive and significant impact on the purchase decisions of customers for Crude Palm Oil products at companies in the oil palm sector. Partially, product quality has an effect on product purchase decisions in oil palm companies and partially distribution channel have a significant effect on product purchase decisions in oil palm companies. With a coefficient of determination of 0.384, this suggests that product quality variables and distribution channel explain 38.4% of the variation in purchase decision variables, while the remainder is explained by variables other than the variables analyzed.
Authors and Affiliations
Zhou Zhou, Wiliam
Keywords
Related Articles
- EP ID EP706911
- DOI 10.47191/jefms/v5-i2-09
- Views 88
- Downloads 0
Intellectual Capital and Firm Value: The Role of Financial Performance as Intervening Variable
This study aims to determine the effect of intellectual capital on firm value with financial performance as an intervening variable. This study is a quantitative study using related methods. The goal is for all commercia...
Quality Analysis of Profit at Pdam Tirta Anoa Kendari City
The purpose of this study was to determine the quality of earnings at PDAM Tirta Anoa Kendari City was adequate. The type of data used in this research is qualitative data. Sources of data used in this study primary data...
The Influence Quality Accounting Information Systems, Quality Accounting Information, and Decision-Making Success
This study aims to examine the influence of the quality of accounting information systems, the quality of accounting information on the success of decision-making. Research data were collected using a questionnaire. This...
Do Diversity in Board Drive Environmental, Social and Governance Disclosure? ASEAN Banking Sector Evidence
The study examines the impact of board of director on Environmental, Social and Governance disclosure and each pillar (E,S,G) practice of ASEAN bank companies. The board diversity variabels such as age, tenure and gender...
Skills for Employability in Tourism and Hospitality: Overview of the Challenges and Needs After Covid-19
The covid-19 epidemic is leading to a huge economic crisis in the short and medium term, with tourism and hospitality industry being one of the hardest hit sectors in terms of income and employment with a great amount of...