Product Strategies Influencing Performance of Private Hospitals in Nyeri County, Kenya
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 8
Abstract
Health sector is one of the critical sectors of any economy. In Kenya, the private health market has grown dramatically over the last two decades and is an important source of health care across various segments of the population. Private hospitals are established to fill the gap left by the government health facilities in provision of health care due to budgetary constraints. However the performance of some of these private hospitals has been declining. The study sought to investigate the effect of product Strategies on Performance of Private Hospitals in Nyeri County, Kenya. To achieve the objective of this study a descriptive research design was adopted. The target population was a census of 56 respondents composing of heads of department or their assistants in the five private hospitals in Nyeri County. Self-administered questionnaires were used to collect data from the private hospitals registered by Medical Practitioners and Dentists Board of Kenya in NyeriCounty. A pilot study was carried out in two private hospitals in Kirinyaga County. Cronbach Alpha coefficient with a value of 0.70 and above indicated that the instrument was reliable. Out of fifty six (56) questionnaires that were distributed, fifty one (51) responded representing a response rate of 91.1%. The analysis of the collected data was done by use of statistical package for social sciences (SPSS) to produce descriptive and inferential statistics. A bivariate linear regression was adopted at statistical confidence level of 95%. The study revealed that product strategies had positive and statistically significant effect on performance of private hospitals. In addition, the study revealed that majority of private hospital offers quality services and engages medical personnel who handle patients professionally. The study recommends that private hospitals should come up with health service delivery charter with a view to enhance the quality of service delivery and ultimately the performance. The study suggests that future research could focus on challenges private hospitals face when they focus on implementing product strategies.
Authors and Affiliations
Ann N Kihuro, Ann Sang, Susan Ngure
Keywords
Related Articles
- EP ID EP565331
- DOI 10.6007/IJARBSS/v8-i8/4472
- Views 68
- Downloads 0
The Influence of the Mass Media in the Behavior Students: A Literature Study
The highly developed and complex of technology has grown up along the current style of the world which had introduces the human to a wide range of communication tools, as well as communications today. Mass media is a mea...
Management of Government Information in the Era of Electronic Government: Where we are?
The implementation of electronic government by Malaysia government was started since the Malaysia awarded Multimedia of Science Coridor (MSC). In order to ensure the successfulness of the transition, it is important for...
Information Quality in Organization for Better Decision-Making
Information quality is an important aspect in information management as it will determine the quality of information that is produced and develop in an organization. The high quality of information produced can improved...
Technology-Assisted Mind Mapping Technique in Writing Classrooms: An Innovative Approach
In language acquisition research, four important language skills form complete communication components consisting of listening, speaking, reading and writing. To aid in the acquisition of these core language skills, min...
Aims of History Education in Developed Countries: A Systematic Literature Review
The focus of this academic study is to improve the quality of the learning of history education which lies under social sciences. Aims of history education are the main elements which constitute the basis of the educatio...