ПРОГРАММНО-МЕТОДИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ КОМПЕТЕНЦИЙ СТУДЕНТОВ В ОБЛАСТИ ОБРАЗОВАТЕЛЬНОГО МАРКЕТИНГА
Journal Title: SVIETIMAS: POLITIKA, VADYBA, KOKYBE - Year 2014, Vol 6, Issue 1
Abstract
В данной статье рассматриваются некоторые аспекты реализации политики в области образовательного маркетинга. Предложена модель формирования маркетинговой культуры будущих специалистов дошкольных учреждений на примере спецкурса «Маркетинг в дошкольном образовании», апробация которого осуществлялась в 2012-2014 годах в Учреждении образования «Барановичский государственный университет» (Республика Беларусь).
Authors and Affiliations
Natalija F. Zakharchenia
Keywords
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