PROJECTIVE TECHNIQUES FOR BRAND IMAGE DIMENSIONALITY AND USING VARIOUS TECHNIQUES TO INVESTIGATE AND IMPROVE THE BRAND PERSONALITY
Journal Title: Polish Journal of Management Studies - Year 2012, Vol 2012, Issue 6
Abstract
PROJECTIVE TECHNIQUES FOR BRAND IMAGE DIMENSIONALITY AND USING VARIOUS TECHNIQUES TO INVESTIGATE AND IMPROVE THE BRAND PERSONALITY<br/><br/>
Authors and Affiliations
Makarand Upadhyaya
Keywords
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- EP ID EP518850
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