Promotion of places and tourism product using the viral marketing
Journal Title: Zarządzanie i Finanse - Year 2014, Vol 12, Issue 2
Abstract
The purpose of this scientific article is to define the concept of viral marketing, to present its objectives, examples, advantages and to show strength of transmission. Article describes the rules for creating media, showing examples of viral campaigns. A further part of the research work concerns the analysis of the effectiveness of promotion on the basis of studies presented in the report „TOP PROMOTION Polish cities, counties and regions 2013 ‘, published by the Best Place – European Place Marketing Institute. The report presents the ranking of the most effective, in relation of expenditures to the effects, tools of promotion and the most effective tools of promotion according to experiences of the respondents.
Authors and Affiliations
Urszula Kęprowska
Keywords
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- EP ID EP116390
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