Promotional role of intermediaries in the regional market
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2016, Vol 4, Issue 76
Abstract
The purpose of the article is to study the role of intermediaries in the advertising of the regional market. Methodology of research. Attainment of the articles in goals and tasks carried out by the methods of analysis and synthesis, systematization and generalization. Findings. The article discusses the common features and trends of development of the advertising activities of intermediaries in the regional market. Analyzing the market of the Poltava region advertising intermediaries authors consider the presence of the main participants of the advertising market. In addition, in the main part of the article the authors provide a classification of advertising agencies on the basic criteria and the appropriate types of agencies. Practical value. Considering the activity of advertising intermediaries, as the center of the generation and implementation of advertising ideas, the authors give an idea of the existing relationship between the advertiser and the media as a major link in the system of promotion advertising.
Authors and Affiliations
N. Karpenko, A. Zakharenko-Selezneva
Keywords
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