PROSPECTS OF UKRAINIAN ELECTRONIC AGRICULTURAL TRADE IN THE MODERN CONTEXT
Journal Title: Молодий вчений - Year 2017, Vol 9, Issue 49
Abstract
The fact of lagging of electronic agrotrade from other sectors by quantitative and qualitative indicators has been confirmed. The five main measures for improvement of electronic agrotrade in Ukraine are offered. First of all, it is emphasized on the use of marketing strategies aimed at direct contact between a seller and a buyer. The on-line trade in agro-industrial complex goods as a part of hybrid models (purchase of pre-ordered online goods in the usual store) is determined as a perspective one.
Authors and Affiliations
L. V. Kislуuk
Keywords
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