Public Relations in Political Party Support: An Assessment of PDP in the Fourth Republic
Journal Title: International Journal of Humanities and Social Science Invention - Year 2017, Vol 6, Issue 5
Abstract
The work, ‘Public Relations in political party support, An Assessment of PDP in The Forth Republic’, is aimed at assessing the use of public relations by the PDP in reaching out its public to sell to them its political intentions. It also serves as a reminder to everyone, in this case, politicians particularly that their audiences cannot be taken for granted all the time, also, that they will not get away with their deceits all the time, as they as public servants are accountable to the public that they are supposed to serve. It is also intended to present the distinction between public relations and other strategies which are confused with public relation activities. The social responsibility theory which was used, implies among others, having to look after, manage, take blame or praise on behalf of one, etc, according to Harris(1991). this is the responsibility of the media to the public, bearing in mind that it owes them obligations as it is their eyes and ears and so takes information from the government to the people and vice versa. The discipline survey research design was adopted for the study, because descriptive study provides a sound basis for solution of social problems. At the end of the work, the conclusion drawn is that, public relations could become the ‘curse of our times’, if not approached with the right attitude and attributes. If Public Relation is capable of bringing to its practitioner good or evil, depending on how it is practiced, then it behoves on practitioners to make wise decisions considering the fact that Public Relations is undertaken by an organization to promote a favourable relationship with the public, and not as a means of deceiving the electorate.
Authors and Affiliations
Ozewe Banke R. , Yahaya Ogbe Agbaji
Keywords
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