PUBLIC SERVICE ADS OF RESERVING PEAT FORESTS

Journal Title: INFORMASI - Year 2018, Vol 48, Issue 2

Abstract

Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests that are broadcast on several television stations, one of which is on Televisi Republik Indonesia Kalimantan Selatan (TVRI Kalsel). In addition to television stations, this advertisement can also be accessed through the Youtube channel of the Badan Restorasi Gambut - BRG with title PSA Lestarikan Hutan Gambut which has been airing since January 7, 2017. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/ rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is presented through audio and visual elements is considered less able to attract audience’s emotion.

Authors and Affiliations

Atika Atika, Achmad Bayu Chandrabuwono

Keywords

Related Articles

MITOS DAN HIPERREALITAS KOMUNIKASI POLITIK (Studi Iklan Pemilu Jusuf Kalla-Wiranto Versi Humble dan Mampu)

One of the main elements in a modern democratic politics is widespread political advertisement. In the 2009 election in Indonesia, one of the main partner, namely Jusuf Kalla and Wiranto also do advertising, especially o...

PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING

Organizations’ internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives...

PEPERANGAN GENERASI DIGITAL NATIVES MELAWAN DIGITAL HOAX MELALUI KOMPETISI KREATIF

The phenomenon of hoax and hate speech dissemination that occurs in the digital world has brought anxiety and concern in the community. Many of the hoax information distributed by Social Media and Instant Messaging tend...

FAMILY’S COMMUNICATION PATTERN IN PREVENTING STUDENTS’ VIOLENCE IN YOGYAKARTA

This investigates the family’s communication pattern to avoid senior high school student violence in Yogyakarta. This study employs a qualitative method taking a sample of ten people consist of students’ parents (SMAN 6...

KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS

Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image i...

Download PDF file
  • EP ID EP438182
  • DOI 10.21831/informasi.v48i2.21835
  • Views 65
  • Downloads 0

How To Cite

Atika Atika, Achmad Bayu Chandrabuwono (2018). PUBLIC SERVICE ADS OF RESERVING PEAT FORESTS. INFORMASI, 48(2), 257-266. https://europub.co.uk./articles/-A-438182