QUALITY ASSESSMENT OF SELECTED BOOKSELLING WEBSITES
Journal Title: Polish Journal of Management Studies - Year 2010, Vol 1, Issue 1
Abstract
The purpose of this article is to evaluate and select websites in Polish book sector with regard to quality measured by their usefulness for an individual client. First, the author has presented characteristics of the sector and basic methodological assumptions of the study. Next, he has conducted evaluations by means of a simple scoring method, a scoring method with preferences and relational research using T. Saaty’s AHP (Analytic Hierarchy Process) method. The findings have been analysed and the author has compared the results of the study.<br/><br/>
Authors and Affiliations
Witold Chmielarz
Keywords
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