Quantitative Marketing Research in Product Sales Data Analysis Using Development and Diffusion of the Innovation Concept

Abstract

Quantitative marketing research is the application of quantitative research techniques to the field of marketing. in the modern marketing viewpoint[16] that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the Kotler[2,3]"four Ps" of marketing: Product, Price, Place (location) and Promotion [2,3].As a social research method, it typically involves the construction of questionnaires and scales. People who respond (respondents) are asked to complete the survey. Marketers use the information so obtained to understand the needs of individuals in the market place, and to create strategies and marketing plans[2,3].

Authors and Affiliations

Pankaj Aswal

Keywords

Related Articles

An Enhancing Productivity and Performance of the Employees by Exploring Employee Satisfaction: an Efficacious Tool for IT Sector in India

This research addresses the factors concerning ‗Employee Satisfaction‘ that impact quality of work done and productivity in software organization in India. The research reveals employee satisfaction as an integral fact...

Autonomous Network Reconfiguration System with CA-AOMDV in Wireless Mesh Networks

Wireless mesh networks (WMNs) have emerged as a key technology for next-generation wireless networking. Because of their advantages over other wireless networks, WMNs are undergoing rapid progress and inspiring numerou...

A Dynamic Prioritization Approach to generate Test Sequence for Regression Testing

By using fix test cases for regression testing may decrease the number and type of bug fixes than it may not uncovers all errors. And it may lead organization to spend lot of money and time on testing. The proposed app...

MULTIRATE SIGNAL PROCESSING APPROACHES

Multirate Signal Processing studies Digital Signal Processing systems which include sample rate conversion. This technique is used for systems with different input and output sample rates, but may also be used to imple...

A STUDY ON SATISFACTION LEVEL AND PROBLEMS FACED BY POULTRY FARM OWNERS’ WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT, TAMILNADU

In recent years there has been growing recognition among the development community of the role of poultry production is accelerating the pace of poverty reduction and reaching out to the poorest of the poor. There is a...

Download PDF file
  • EP ID EP26646
  • DOI -
  • Views 322
  • Downloads 6

How To Cite

Pankaj Aswal (2012). Quantitative Marketing Research in Product Sales Data Analysis Using Development and Diffusion of the Innovation Concept. International Journal of Engineering, Science and Mathematics, 2(5), -. https://europub.co.uk./articles/-A-26646