Reklama negatywna i wizerunkowa w odbiorze polskiego elektoratu
Journal Title: Political Preferences - Year 2015, Vol 2015, Issue 10
Abstract
Growing professionalization and personalization of electoral campaigns have prompted political parties to concentrate on political image and negative campaigning. This tendency is mainly noticeable in TV advertisements. Presented article consists of two parts. The first one discusses the role of negative and image ads. The other part includes the results of research conducted by the author. The analysis shows that the vast majority of Polish electorate does not approve using of negative and image advertising. It can denote that voters are exhausted of permanent mutual attacks of two major Polish parties (Civic Platform, Law and Justice) and expect more issue-oriented politics.
Authors and Affiliations
Agata Olszanecka-Marmola
Keywords
Related Articles
- EP ID EP90481
- DOI 10.6084/m9.figshare.2059452
- Views 109
- Downloads 0
The Private Side of a New Security Identity in French Cities
Focusing on the joint analysis of security trends and the organization of the private security market in France, this article addresses the new relationships between different security players and modern citizenship and...
Jakość życia jako kategoria socjologiczna – od teorii do badań społecznych. Przypadek Rybnika
The aim of the article is to present the quality of life as a category which is used on the basis of social sciences, especially sociology, in the theoretical and empiricalaspect. It describes problems connected with qua...
Marka idealnej partii politycznej w opinii wyborców o różnych preferencjach ideologicznych i partyjnych
The presented article presents results of research conducted with the working assumption that voters perceive political parties in terms of traits characteristics for people, giving them a unique identity. Research was f...
Pre-mayoral Career and Incumbency of Local Leaders in Post-Communist Countries: Evidence from Lithuania and Slovenia
Political careers emerge when individuals develop patterns of mobility between offices in the political realm. These patterns provide useful clues about the expected activity of an individual leader. Patterns of politica...
Stosunek elektoratu do radiowych reklam wyborczych
The surveys conducted in the autumn of 2013 show that most of those surveyed pay no attention to election advertisements aired on the radio. The greatest percentage of persons not interested in radio election advertiseme...