RELATIONSHIP BETWEEN MARKETING AND INNOVATION IN THE ENTERPRISE
Journal Title: Наукові праці. Серія "Економіка" - Year 2016, Vol 285, Issue 273
Abstract
The article is devoted to defining the essence of marketing innovation. The paper established the es-sence of the concepts of «innovative marketing» and «marketing innovation»", and the difference between them. The relationship marketing and innovation in the development of the enterprise were characterized. According to the innovative marketing theories were the main stages in the process of adopting a new product. Methodological tools of marketing innovation, their forms and concepts were described.
Authors and Affiliations
L. Melnychuk, L. Melnychuk Marushchak
Keywords
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