RELATIONSHIP BETWEEN SUCCESS FACTORS AND ENHANCED WORK PERFORMANCE OF EDUCATED WOMEN ENTREPRENEURS IN ENUGU URBAN CITY, NIGERIA
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 8
Abstract
The paper examined the relationship between success factors and enhanced work performance of educated women entrepreneurs in Enugu urban city. It defines educated women entrepreneurs as women university graduates that own and operate their own businesses independently. The objective of this research is to examine the relationship between success factors (education/industrial experience and knowledge of marketing) and enhanced work performance of educated women entrepreneurs in Enugu urban city. Thus the research question addressed the extent of influence of education/industrial experience and knowledge of marketing on the enhanced work performance of educated women entrepreneurs in Enugu urban city. The research is based on the human capital theory (Becker, 1975) which assumes that formal education and skill development is highly instrumental and even necessary for improving the productive capacity of women entrepreneurs. The research is a cross-sectional survey of 100 judgmentally selected educated women entrepreneurs from the ten commercial zones of Enugu urban city. It concludes that education/work experience and knowledge of marketing influenced the work performance of educated women entrepreneurs. Based on the findings, the following recommendations among others were made: all prospective educated women entrepreneurs in Nigeria should undergo formal skill acquisition training before setting up their own business, a minimum period of six months apprenticeship is recommended for skill acquisition and creation of special government funding agency for educated women entrepreneurs.
Authors and Affiliations
Dr. M.O. Agwu, MNIM, MNISP| Department of Business Administration, Niger Delta University, Wilberforce Island, Bayelsa State
Keywords
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