Relationship model of the tourism product in the context of urban tourism
Journal Title: Studia Periegetica - Year 2015, Vol 13, Issue 1
Abstract
The marketing model of the product is presented in the context of tourism in the city. It is shown that a model based on relationship marketing is a useful tool and possible response to Kotler‘s model limitations and disadvantages. A compilation of four modules and the sequence model of the product can be successfully applied in the field of tourism in the city.
Authors and Affiliations
Grzegorz Cieloch
Keywords
Related Articles
- EP ID EP215080
- DOI -
- Views 104
- Downloads 0
Interdyscyplinarne podejście jako klucz do efektywnego przekazywania wiedzy zgodnie z koncepcją zrównoważonego rozwoju: korzyści, wyzwania oraz analiza zagadnienia na przykładzie nauczania nanotechnologii
Obserwowany współcześnie wzrost zainteresowania koncepcjami zrównoważonego rozwoju wynika z pokładanych w nich nadziei przy rozwiązywaniu globalnych problemów cywilizacyjnych. Związana jest z tym konieczność wypracowania...
Medical Tourism: Theoretical Considerations
Medical tourism is no longer perceived as just a new socio-economic trend. Nowadays, various needs and reasons for travelling for health purposes can be realised in many different forms of tourism – to which the author d...
Framework for Transformation of the Mathematics Education into Education for Sustainable Development
A good quality education is an essential tool for achieving a more sustainable world. According to the UNESCO, mathematics is an instrument for sustainable development and particular attention should be paid to mathemati...
The possibilities of using former military facilities for tourism in the northern section of the Międzyrzecz Fortified Area
Military installations can change their function in their life cycle. Originally, places used for military purposes can become objects of importance for tourist. Skilful use of these facilities may become a factor of tou...
Awareness of Health Issues in the Pomeranian Region as a Precondition for Developing a Health Region
Health is the most desirable value in modern society and a crucial aspect of a region to be considered a place to live and rest. The concept of a health region is seen as a tool to increase the attractiveness of a place....