Relevance of Traditional Media in Awareness Campaign: A Case of Shumang Leela
Journal Title: Scholars Journal of Arts, Humanities and Social Sciences - Year 2017, Vol 5, Issue 6
Abstract
Abstract: Different media taste differently in differing situations or audience. Traditional or folk media is one such media which serves the function where modern mass media has no role to play. They play a pivotal role in filling the gap where the mainstream media are unable to do so. The Shumang Leela is a good example of performing art which has been used far and wide to disseminate awareness on different issues facing the state of Manipur. The role played by Shumang Leela in spreading the awareness of HIV/AIDS is worth noting. However, lack of support of the government is hurting the art of its growth. Realising the effectiveness of Shumang Leela will be of great advantage in a long run. Keywords: Traditional media, Performing Art, Shumang Leela, Tribal Shumang Leela.
Authors and Affiliations
Dr Ganesh Sethi, Haoginlen Chongloi
Keywords
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