RESEARCH MARKETING SUPPORT OF MEAT PROCESSING ENTERPRISES TO INCREASE MARKET COMPETITIVENESS
Journal Title: Економічні студії - Year 2017, Vol 1, Issue 14
Abstract
In the article the existing methodological approaches to the assessment of the competitiveness of enterprises and analyzed to determine their possible use to improve competitiveness in the market. Determined marketing efforts to increase competitiveness in the market and the main development stage enterprise marketing plan. After all, in a market economy is actively fighting for each customer by maximizing customer satisfaction in a variety of products and services, and that it demonstrates the need for a marketing orientation.
Authors and Affiliations
K. I. Bondarchuk, A. K. Midliar
Keywords
Related Articles
- EP ID EP545601
- DOI -
- Views 148
- Downloads 0
MODERN METHODOLOGICAL APPROACHES TO THE ASSESSMENT OF THE COMPETITIVENESS AS A CRITERION FOR THE ECONOMIC SECURITY OF ENTERPRISES AND PRODUCTS
In the article systematized the basic methodological approaches to the assessment of the competitiveness as a criterion for the economic security of enterprises and products. Revealed the features of matrix and expert me...
THE CURRENT STATE OF AGRICULTURAL INSURANCE IN UKRAINE
The article examines the current state of agricultural insurance in Ukraine. Images and analyzes the dynamics of insurance instruments. Determined the feasibility and benefits of agricultural insurance in Ukraine. Studie...
METHODICAL APPROACHES TO EVALUATION OF OBJECTS OF THE RIGHT OF INTELLECTUAL PROPERTY
The article defines the main directions and problem aspects of the evaluation of intellectual property. The basic methodical approaches to the estimation of intellectual assets are investigated. The expediency of applica...
IMPROVING THE METHODOLOGY ACCOUNTING FOR SETTLEMENTS WITH BUYERS AND CUSTOMERS
The issues of the accounts receivable reflection in the system of accounts that requires the improvement of existing regulatory documents and, in particular, the Instruction for the application of the Chart of Accounts f...
METHODOLOGY OF THE CENTRAL BANKS’ KEY INTEREST RATE
In the article the methodology of the key interest rate of central banks is examined. The analysis of the key interest rate as the one of the most important financial indicator is being conducted. The necessity of effect...