Abstract

E commerce is the word ruling the business since the last few decades. Thousands of businesses have moved online to utilize the potential of the Internet for reaching a wider audience. Further, this translates into an additional revenue stream that gets you an increased ROI Return On Investment with less investment cost and time. Today, e commerce has enveloped our lives in such a way that it has become a necessity rather than a passion. From the business perspective, it comes ahead as a massive opportunity and even established brick and mortar brands are exploring this territory today. The rural e commerce market in India has the potential to be at $10 billion to $12 billion in the next four years on the back of increasing internet penetration, rising household income and the government's push on digital in rural areas, said a report from market research firm EY India. "Effective use of vernacular languages and assisted commerce will help drive the large rural online opportunity for e commerce firms looking to accelerate growth beyond the favorable industry metrics Dr. Vijayant Kumar "Revolution of E-Commerce in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26782.pdfPaper URL: https://www.ijtsrd.com/management/marketing/26782/revolution-of-e-commerce-in-rural-market/dr-vijayant-kumar

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