Role of cultural tourism in the marketing of local products and their reputation: the case of southern Tunisia
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2015, Vol 8, Issue 2
Abstract
This paper proposes a contribution to the reflection on the local marketing of local products and their reputation front of phenomenon of globalization of agro-industrial products. It mobilizes the concept of territorial amenity as a source of licensing of a terroir and examines its potential role in consumer behaviour, taking into account the individual psychological differences. Perceptions of local products by the consumer and the reasons related to the purchase of these products are analyzed. From a qualitative study we define the contours of the local product of a consumer point of view while highlighting the different motivations behind the consumption of these products.
Authors and Affiliations
Docteure Hanane ABICHOU| Laboratoire d’Economie et Sociétés Rurales à l’Institut des Régions Arides de Médenine 4119 TUNISIE
Keywords
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