Role of Electronic Banking Vis-à-Vis Branch Banking
Journal Title: International Journal of Accounting and Financial Management Research (IJAFMR) - Year 2017, Vol 7, Issue 1
Abstract
Introduction A Bank provides two major channels for utilizing its services. Banking can be provided either through the electronic channel or through the branches. Branch Banking is nothing but carrying out banking transactions via branches of banks. It is the oldest way of banking in India. Electronic Banking (e-banking) is an umbrella term for the process by which a customer may perform banking transactions electronically without visiting a brick-and-mortar institution (Bankers Online, 2013). The Indian banking industry has undergone a huge transformation from branch or offline payment mode through cheques to electronic payment mode through electronic banking. It remains to be seen which channel dominates the other in the long term. It would also be interesting to understand which channels among the electronic banking channels play a complementary role with the other Purpose Objective is to study whether Electronic only/ internet only banking is a complement or can be a substitute to branch banking in India. This study also examines the role of other electronic banking channels (like ATMs, Credit Cards, Debit Cards, mobile banking) as a complement to internet only banks (internet banking). Methodology For the purpose of this study, both quantitative and qualitative survey designs are used. The Population consisted of people using electronic banking services. The primary source of data collection was Questionnaire. Total 101 customers were involved in our pilot study. The data is pertaining to pilot study Results Our pilot study indicated that most of the consumers of our sample (63%) consumers think that an internet only banking model/ electronic only banking model would be able to substitute branch banking model. However, maximum people from our sample think it is necessary for branches to exist. Also, our study indicated that ATMs and phone banking are the two most important channels that are required to exist or complement the internet only banks or the internet banking channel in India
Authors and Affiliations
SONIA SHAH
Keywords
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