ROLE OF SOCIAL MEDIA & DIGITAL MARKETING FOR CUSTOMER LOYALTY.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2018, Vol 6, Issue 9
Abstract
This paper discusses on how a brand applies effective strategies to improve customer loyalty. There are various effective strategies such as online marketing, mobile marketing etc. we discuss their effect and result. In this paper, various advertising strategies are discussed to increase customer loyalty towards a brand to extend their relationship with the customer. It also discusses various marketing platforms to increase customers as well as their trust.
Authors and Affiliations
Vijay Kumar, Saurav Kumar, Ram Chatterjee.
Keywords
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- EP ID EP400977
- DOI 10.21474/IJAR01/7764
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