ROLE OF STRATEGIC ANALYSIS IN THE FORMATION OF ENVIRONMENTAL STRATEGY MARKETING OF AGRICULTURAL PRODUCTION
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
The role of strategic analysis methodology in strategy formation of ecological agricultural production and marketing is done to systematize the main methods of strategic analysis pursuant to the stages and tasks. Solutions to the ecological crisis in the agricultural sector are dedicated through the implementation of strategies of environmental marketing, which can perform an important social function − to strengthen the position of stimulant ecologically balanced economy. The methodological approaches to strategy formation of environmental marketing as a part of the strategic analysis are defined. Main methods of strategic analysis that will explore the factors and opportunities for the industry to develop an effective and adequate strategy of market conditions, are grouped.
Authors and Affiliations
M. A. Bagorka
Keywords
Related Articles
- EP ID EP217183
- DOI -
- Views 89
- Downloads 0
TRANSFORMATION OF REGIONAL POLICY OF SUSTAINABLE DEVELOPMENT
In the article the essence of the concept «regional policy of sustainable development» is described, the main tasks are defined, the deficiencies of them functioning in Ukraine are disclosed, their analysis is carried ou...
FACTORS AND CONSEQUENCES OF THE INSTITUTION OWNERSHIP DEFLECTION IN THE QUASI–MARKET ECONOMY
The basic role of the institution of ownership in a market system as well as its pattern of evolutionary change in corporate business is substantiated in the article. The peculiarity of corporate ownership in the postsoc...
IMPROVEMENT OF THE EVALUATION MECHANISM FOR VENTURE INVESTMENT PROJECTS IN AGRICULTURAL SECTOR
In the article the "fundamental" component of the assessment mechanism of venture project is researched. Defined and organized the classification of the main product stages development, the company and the market develop...
UKRAINE ON THE INTERNATIONAL FINANCIAL SERVICES MARKET
The article deals with the concept, structure and role of financial services in terms of globalization’s intensification. Features of the development of foreign trade in financial services among local entities are analyz...
METHODS OF STATE REGULATION OF INVESTMENT IN THE NATIONAL ECONOMY
In the scientific article systematizes the main methods of public investment regulation. The legal methods of investment regulations and economic methods of investment regulations and the basic means of regulation, selec...