Role of Travel Motivations, Perceived Risks and Travel Constraints on Destination Image and Visit Intention in Medical Tourism Theoretical model
Journal Title: Sultan Qaboos University Medical Journal - Year 2017, Vol 17, Issue 1
Abstract
Travel motivations, perceived risks and travel constraints, along with the attributes and characteristics of medical tourism destinations, are important issues in medical tourism. Although the importance of these factors is already known, a comprehensive theoretical model of the decision-making process of medical tourists has yet to be established, analysing the intricate relationships between the different variables involved. Tis article examines a large body of literature on both medical and conventional tourism in order to propose a comprehensive theoretical framework of medical tourism decision-making. Many facets of this complex phenomenon require further empirical investigation.
Authors and Affiliations
Mohammad J. Khan| International Business Section and Departments of School of Management, Universiti Sains Malaysia, Penang, Malaysia, Shankar Chelliah| International Business Section and Departments of School of Management, Universiti Sains Malaysia, Penang, Malaysia, Mahmod S. Haron| Department of Marketing, School of Management, Universiti Sains Malaysia, Penang, Malaysia, Sahrish Ahmed| Departments of Organizational Behaviour, School of Management, Universiti Sains Malaysia, Penang, Malaysia
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