Ropajes - Sewing & Fashion Design Courses
Journal Title: Fórum Empresarial - Year 2014, Vol 2, Issue 1.1
Abstract
Vilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment. Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses. Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees.
Authors and Affiliations
Carlos J. Lebrón Cajigas
Keywords
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- EP ID EP751648
- DOI https://doi.org/10.33801/fe.v2i1.11952
- Views 15
- Downloads 0
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