Selection of the optimal set of revenue management tools in hotels
Journal Title: Технологический аудит и резервы производства - Year 2018, Vol 1, Issue 4
Abstract
<p><em>The object of research is the scientific category «revenue management» and its tools, which, with the growth of the number of on-line sales channels of hotel services, become decisive in the struggle for survival. The existence of a large number of profit management tools associated with the online booking regime work as a SmallDat and gives quite scattered information about the state of the market. One of the most problematic areas is the formation of perspective analytics using existing tools.</em></p><p><em>In the course of the research methods of analysis, generalization and comparison of existing analytical software on the market were used, influencing the decision on the tactical actions of the hotel in the markets.</em></p><p><em>The author's interpretation of the scientific category «revenue management» is obtained as an auxiliary method of maximizing profits from a fixed perishable resource based on understanding, forecasting and strategic influence on consumer behavior. The proposed definition has a number of features, in particular, the emphasis is not on revenue growth, but on profits that can be obtained as a result of the implementation of specific strategic actions.</em></p><p><em>The advantages and disadvantages of the analytical tools common in the country are analyzed: Rate Shopper; OTA; BI and RMS. It is proved that no tool provides perspective analysis and therefore it is necessary to use several tools. Since this is an economic issue, the hotel must have an optimal set of such tools for the development of strategic decisions.</em></p><p><em>A model is proposed for making managerial decisions to optimize a set of analytical tools, which demonstrates the progress of the decision-making process for working with the instrument. According to the model, each hotel can choose at its discretion a set of analytical tools and check their relevance in the operational cycle of the hotel and informative for development of strategic decisions.</em></p>
Authors and Affiliations
Nataliia Korzh, Natalia Onyshchuk
Keywords
Related Articles
- EP ID EP527337
- DOI 10.15587/2312-8372.2018.124414
- Views 137
- Downloads 0
Adjustment of air line structure for optimal transport management and electricity distribution
<p><em>The object of research is processes in air lines that affect the transportation and distribution of electricity. One of the most problematic places is the wires of overhead lines. The variety of wires with which t...
Substantiation of the development variant of freight forwarding company under uncertainty conditions
<p><em>The object of research is justification of the development of a freight forwarding company under uncertainty conditions. The main factors of uncertainty in the development of freight forwarding companies have been...
Development of technology of ayurvedic culinary products with natural plant components
<p><em>Among the main factors preventing the growing number of non-communicable diseases is ensuring a healthy diet, increases the body's resistance to adverse exogenous and endogenous factors, helps to maintain proper h...
Modeling of the optimal composition of the enterprise technical development program
<p><em>The object of this research is the program of technical development of the enterprise. This research is devoted to the problem of forming the optimal composition of a technical development program within the frame...
Selection of the optimal set of revenue management tools in hotels
<p><em>The object of research is the scientific category «revenue management» and its tools, which, with the growth of the number of on-line sales channels of hotel services, become decisive in the struggle for survival....