Self-Portrait Selfie as a Management Tool in Multiculturalism
Journal Title: Studia Zarządzania i Finansów Wyższej Szkoły Bankowej w Poznaniu - Year 2016, Vol 11, Issue
Abstract
A different culture, customs and social norms perceived by us, and the global communication system, after some time, and to some extent, are also visible within us. The explosion of new technologies, universal access to them, globalization behaviour, and multiculturalism all contributed to a massive virtual publishing of self-portraits by people. The generation that is now starting adult life, knowingly creates a conglomerate of professionals, producers, promoters of favourite things, as well as, consumers of goods and services. This inevitably leads to the development of new instruments for managing multiculturalism, in which one of the modern tools has become the selfie.
Authors and Affiliations
Janusz Nikołajew, Michał Urbas
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