Sentiment Analysis Evaluating the Brand Popularity of Mobile Phone by Using Revised Data Dictionary
Journal Title: International Journal of Engineering and Science Invention - Year 2018, Vol 7, Issue 3
Abstract
Today We Are Living In An Era Of Social Media Explosion Where People Are Connected Across The Globe For Entertainment Purpose, Providing Their Reviews On Matter Like Politics, Movies, Celebrities Etc. Organizations/Industries Can Predict Market Behavior As Well As The Requirements Of The User Based On The Opinion Provided In The Form Of Posts By The People. It Will Help In Both The Economic Growth And In The Research Zone. Sentiment Analysis Is The Study That Analyzes People Opinion And Sentiment Towards Entities Such As Product, Services Etc. With The Rapid Proliferation Of Web, People Are Using Online Service Sites, Blogs, Social Networking Sites Anywhere Anytime. It Is Necessary To Analyze And Understand These Online Generated Data For Proper Decision Making About A Process, Product And Service. The Object Of Sentiment Analysis Is An Item Or An Administration Whose Survey Has Been Made Open In The Internet. It Has Proved To Be Beneficial In Many Ways, Helping In Decision Making, In Brand Prediction And Its Reputation. In This Paper We Proposed An Enhanced Data Dictionary That Will Perform Data Pre-Processing Task More Efficiently And Effectively. We Justified This Enhancement Using A Case Study That Will Find The Brand Reputation Of Three Mobile Brands Namely Motorola, Samsung And Iphone.
Authors and Affiliations
Neha Tyagi, Sharik Ahmad, Aamir Khan, Dr. M. Mazhar Afzal
Keywords
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