SHOWCASING MUSSOLINI ABROAD: A CASE STUDY OF THE ITALIAN BOOKSHOP’S PROPAGANDA IN BUCHAREST (1931-1938)
Journal Title: Analele Universității „Ovidius” din Constanța - seria Științe Politice - Year 2018, Vol 7, Issue 1
Abstract
Since Mussolini’s Italy wished to counteract French political and cultural influences in the Danube-Balkan region, the dictatorship not only turned to the tools of traditional diplomacy, but also made steady use of cultural propaganda. Aside from resorting to different types of cultural exchanges, one important goal in this respect sought to expand the activities aimed at teaching the Italian language in the region. For this to happen, it was imperative for Italian books to gain access on the Romanian market. This paper uses the 10-step framework of propaganda analysis designed by Garth S. Jowett and Victoria O’Donnell and applies it to the activity of a small commercial entity founded for propaganda purposes by the Italian Legation in Bucharest in 1931: an Italian Bookshop on Calea Victoriei. This qualitative research examines whether this company was a successful instrument for the dissemination of fascist propaganda in interwar Romania, between 1931 and 1938. The study looks at the Italian Bookshop’s undertakings and assesses them in relation to the ten characteristics identified by the two American researchers: 1) ideology and purpose of the propaganda; 2) the context in which the propaganda occured; 3) the identification of the propagandist; 4) the structure of the propaganda organization; 5) target audience; 6) media utilization techniques; 7) the special techniques to maximize effect; 8) audience reaction to various techniques; 9) counterpropaganda; and 10) effects and evaluation. The analysis of this case study indicates that in light of the Bookshop’s success, we can infer that it was indeed an efficient tool for fascist Italy’s propaganda apparatus in Romania. By 1938, it exceeded expectations in terms of both business revenues and the ammount of books being circulated.
Authors and Affiliations
Georgiana Țăranu
Keywords
Related Articles
- EP ID EP539001
- DOI -
- Views 99
- Downloads 0
POPULISMO – NEOLIBERALISMO – DEMOCRACIA: UNA RELACIÓN COMPLEJA
In this article, we sought to analyze the relationships established by the phenomenon of populism/neo-populism in relation with the neoliberal economic model, and with democracy, respectively. Given how dominant and pate...
SOCIAL COGNITION AND POLITICAL VALUES. INQUIRES IN POLITICAL PSYCHOLOGY
The aim of this article is to evaluate the quantitative relationship between social cognition, political values and political attitudes and behaviours. In practice, this study analyses two different samples from Germany...
VIORELLA MANOLACHE, POLITICAL PHILOSOPHY IN MOTION .MKV (NEWCASTLE UPON TYNE: CAMBRIDGE SCHOLARS PUBLISHING, 2017), 233 PP
Viorella Manolache’s Political Philosophy in Motion *.mkv is an ambitious epistemological endeavor that covers the relation between film and political philosophy as part of The Academy of Romanian Scientists’ Research Pr...
SHOWCASING MUSSOLINI ABROAD: A CASE STUDY OF THE ITALIAN BOOKSHOP’S PROPAGANDA IN BUCHAREST (1931-1938)
Since Mussolini’s Italy wished to counteract French political and cultural influences in the Danube-Balkan region, the dictatorship not only turned to the tools of traditional diplomacy, but also made steady use of cultu...
A REVIEW OF THE 2015 AND 1999-2011 GENERAL ELECTIONS IN NIGERIA USING PIPPA NORRIS’ ELECTORAL INTEGRITY FRAMEWORK (EIF)
In a democratic setting, elections remain a universally acceptable means of choosing leaders. They are regarded as the heart of a democracy because they confer political legitimacy to governments in a democratic setting....