Simulation of the Outsourcing Company's Activity
Journal Title: Бізнес Інформ - Year 2015, Vol 3, Issue 0
Abstract
The article is aimed at considering possibilities for using the means of simulation modeling in the management of the companies' activities in the sphere of IT-outsourcing. During the synthesis of a number of specialists' papers, problems of companies operating in the domestic outsourcing market have been identified. The need to introduce flexible mechanisms for the management of outsourcing companies on the basis of simulation of their activities has been specified. Simulation modeling has been suggested to use as mathematical means for managerial decision-making. Expedience of applying the method of system dynamics and the software platform Ithink for building models, taking into account the specificity of the outsourcing companies' activities, has been substantiated. A created model of functioning of a typical IT-outsourcing company has been proposed. Fragments of streaming charts related to the model blocks have been presented. The model's performance has been represented by results of simulation experiments on example of the Internet marketing agency «StarMarketing». Simulation experiments on the model contribute to determining general trends of function of the studied object and understanding of the most significant «bottlenecks». Training nature of the model allows to emulate different situations that correspond to the changes of the IT-outsourcing market.
Authors and Affiliations
Zoia Sokolovska, Nataliia Yatsenko
Keywords
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