SIX SIGMA FOR MARKETING
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The article deals on Six Sigma methodology and its use in marketing processes. Six Sigma is the systematic further development and combination of proven tools and methods for improving processes. Emphasis is placed on the consistent orientation to customer requirements and a concept of quality that integrates the benefit for the stakeholders. The Six Sigma approach identifies and eliminates defects with a structured, data-driven, problem-solving method of using rigorous datagathering and statistical analysis.
Authors and Affiliations
Andrej Trnka
Keywords
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